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Advantages and Disadvantages of Building Mobile Application.

Are you searching for the advantages and disadvantages of having a mobile app for your business? As a business owner, you should know this before building a mobile app for your business. These are some of the points you should consider before starting to build a mobile application.

In this post, we will tell you the advantages and disadvantages of building mobile applications for your business and help you decide whether you should build an application or not.

Did you recognize that there are more mobile devices within the world today than the entire number of computers and televisions put together?

Advantages of Mobile Applications

There are a lot of advantages to having a mobile app for your business. We will put honest advantages of having a Mobile App for your businesses.

1. No Waiting Time

Using a mobile application is a lot faster compared to searching/browsing your website on the web. Web browsing on the mobile or the computer involves opening a web browser, remembering and entering the URL, and then waiting till the site is loaded and viewing it. The speed of the entire process depends on the network available in the area. Whenever your customer launches the app it takes a few seconds to load and explore the content.

2. Reminds About Your Business

An app on a smartphone makes your customers remind you about your brand, products, and services every time they unlock the phone. A mobile app is in front of customer’s eyes all the time whenever they open their phones.

3. Keep Your Customer Hooked

Did you know that people spend more time on mobile apps than on websites? Most people carry mobile phones all the time, whether they are on the move, at home, their workplace, at the gym, out shopping, etc. So apps have a better opportunity of engaging customers extremely.

4. Decrease Cost of Marketing

Without an app you would probably market through sending SMS’s, spending more on SEO’s, email marketing channels, SEM’s, etc. Which is a lot more expensive than reaching out to your through push notifications Mobile apps simplify our communications while making it possible for your to reach and message your customers in a safe, instant, and cost-effective manner.

5. More Value to Customers

Thinking about the business without adding customer value, you will not grow in your business. You can provide value to your customers via mobile apps. This value can come from offering the customers a special loyalty bonus or points, a subscriber-only deal, and some such, which will help you keep bringing customers back to you more.

6. Strengthen Your Brand

This is one of the most important things a Mobile App can do to your business. It not only increases brand awareness among consumers but also helps them communicate or interact with your brand. A mobile app lets you show your customers the reason why they should trust you, instead of you just telling them they should.

7. Connect Better with Your Customer

Customer services or interactions are of great value for any business. Mobile apps make user interaction with just one tap. Mobile apps have become the biggest game-changer when it comes to customer services. If a customer or a potential client wants information or any kind of interaction with your app at 5 in the morning, they can do it without having to wait till business hours.

8. High Profits

It is no hidden fact that a mobile app can help you raise customer satisfaction. But it has also been proven that when customer satisfaction is raised, it is often followed by an increase in sales too. As more and more customers find the interactions with your app fruitful and pleasant, the demand for your services and products will increase too. One of the glowing examples here is that of Domino’s Pizza who witnessed a rise of 28% in half pre-tax profits in the UK alone. It is humbling and encouraging to know that 52% of their online orders are completed through a mobile app.

9. Sets You Apart from Crowd

With thousands of businesses vying for attention, what are you doing that sets you apart from the rest of the crowd? A mobile app for your business can accomplish this with ease. It is still rare to use a mobile app for communication and marketing, and the sooner you get into it, the more you stand to gain from it.

10. Increase in Customer Loyalty

How many times does your customer come back to you after they have made their first purchase? This is very important for the growth of your business. Advertising in a crowded space that is constantly bombarding the users with hundreds of thousands of brands and products. A mobile app builds a truthful and honest relationship between your business and customers.

11. Adding Value to Your Website

You might be questioning yourself at this time “With the shoestring budget that I have, should I build an app when I already have a functioning website?” Well, yes you do! The fact is that a mobile app would add further value to your website by creating loyalty among the customers who were probably attracted to your brand by the website. Websites are great at providing information. Mobile apps are however extremely effective in offering two-way communication.

12. Sell Faster

Using the push notification or in-app notification feature, you can prompt your app users and customers to buy products by declaring it a “limited period only” sale or discount coupon that can be redeemed on the app! These promotions invoke a sense of urgency and excitement among customers, encouraging them to make a purchase, helping you sell out the items you do not want to be stuck with.

Though in the past, mobile apps were viewed as fancy tools meant only for the large corporations or businesses of a certain scale, today even the small businesses are building apps for their businesses and improving their customer service while bringing home considerably larger returns on their investment.

Disadvantages of Building a Mobile Application

Every coin has a flip side, this is true even with app development. There might be certain situations that can pose a problem for you if you are planning to build a mobile app for your business. Let us see some of the disadvantages you can come across.

1. Mobile App has Heavy Price Tag Attached to it.

Building a mobile app takes more time and money than developing a website. You might have to go with developing different versions of your app for different OS specially for Android and iOS being absolute necessary ones.

2. Process of Developing a Mobile Application is Very Complicated.

The process of building your own Mobile App is quite complex considering a few crucial decisions that you would have to take. There is a chance you do not have the technical expertise and hiring one can be tough. There are operating systems like iOS & Android to consider and then the hundreds of different kinds of devices available in the market, which make the entire process quite complex.

3. App Publishing Error

Even if you build the app on your own you may face a challenge while publishing it to the App Store and Play Store. You may need support while publishing the app to app stores. If you hire an agency that may recommend some youtube tutorials, without development knowledge you may waste a lot of time in publishing.

4. Online App Building Software

There are only a few good tools to build your app online. But most of the tools pretend to build your app, but these apps are of no use. These apps may be rejected by the App Stores because of poor coding. You know that both Android and iOS update their OS versions every few months. The online coding platforms use the same code for years. They build apps with poor codes and this causes rejection of apps. One of the main disadvantages of these platforms is once you stop paying your subscription then your app stops working.

5. Extra Charges for Publishing Assets

You should know that few images are required while publishing the app. You have to spend some extra amount of money to get the required images while publishing the apps in App Stores. These come with extra charges, thus it increases the amount of app development further.

6. Continues Updating

Technology is growing at a lightning speed. New features are included in every update. Your app should also be updated regularly with optimized coding and some new features. This feature is lagged by many app developing companies and online software which nobody speaks about. This affects user experience and causes decreased sales. Due to not performing a mobile app, you may lose a potential customer.

What is the Solution to the Mentioned Problems?

Before starting to build your app, be aware of the problem you will face. And dare to solve it

If you are using online software make sure they have a good reputation and glance at how many apps they have published and not on how many apps have they built.

If you are a big organization they hire a software development team to build and maintain your app with regular updates.

If you cannot afford to spend huge money but want to have a mobile app then you have to choose unique methods to build your mobile application. Some companies build a mobile

If you are a big organization they hire a software development team to build and maintain your app with regular updates.

If you cannot afford to spend huge money but want to have a mobile app then you have to choose unique methods to build your mobile application. Some companies build mobile applications with websites. This is another topic altogether. SiteRecast is one such company that helps you build a mobile application with lots of advantages, SiteRecast – A software company that makes disadvantages to advantages to the businesses.

SiteRecast builds a mobile application with your website and adds a lot of additional features to it.

  1. Price is extremely reasonable
  2. Superfast Build Time.
  3. Publishing Support
  4. Built using Native code.
  5. Free Publishing Images
  6. Free Regular Updates with new features.
  7.  and Lot more


There are always pros and cons to anything But we see there are more pros compared to cons while building Mobile applications Technology is improving every day. It’s good to move along with the changing technology before the competition hits you. If you fail to move along you are going to get absolute and wiped out sooner than you think. Go along with the technology and build your app today and see your business grow.

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How a Mobile Application Increases Your Sales in 2021?

How a Mobile Application helps you grow your business?

Before the Information Age, businesses were spending a lot of money and effort on Advertising. Posters, Flyers, Printed Brochures, Physical Catalogues were some of the sources of marketing the product. Marketing before the information age was high cost, and one could reach the targeted segments. 

When the information age started, things started changing rapidly, and advertising became much cheaper. This covered the gap by reaching a niche segment of the audience. 

At the beginning of the information age, ads were displayed on a website. Website ads were cheaper than physical ads, but this didn’t cover the gap in reaching a niche audience. 

Then comes social media marketing, as they have a piece of information about people. They help a business reach any segment of the audience. 

Later, when the Pandemic shook the world. The entire advertising industry changed. Everybody started to invest in Google Ads, Social Media Adverting, which increased the competition among the businesses. This intern increased the cost of marketing. 

So, then do we have a marketing platform that is cheaper and with less competition and higher return? 

Yes, there is a marketing platform that is cheaper and with less competition. That’s Mobile marketing. 

Mobile Marketing is a great way to attract users and market your products to your niche customers with almost zero cost.

Ex. Do you get push notifications from a mobile app you have installed on your smartphone? Push notification triggers 

How Mobile Application Increase Sales?

1. Quick Purchase

Smartphone users spend more time on mobile apps than on websites. A Smart mobile app makes the user very convenient to purchase your products. With just a few clicks your customers can purchase your products without leaving the app. Which makes purchases quicker and customers are happy. The user-friendly design makes the ordering procedure transparent and effortless.

2. Better Service

Your customers will have the privilege of ordering, purchasing, or making reservations whenever they like and at any time, from anywhere. If the product can even be delivered right to their home address, or make reservations from any place at any time then there’s nothing more convenient than that. The choice to pay via the app simplifies the method even more.

3. Keep Your Clients Updated

Send specific information about your product and services. People like to know about the products they love the most. Sending information about the product they love increases the chances of buying. Through the mobile application, you have a lot of opportunities to gain more customers and more sales.

4. Increase Customer Loyalty

Sending bonuses, special discounts, coupons, or simply sending an encouraging message makes them feel important, and the chances of buying your product increase more and more. A Smart mobile application can send geographical-based notifications to attract customers. Sending user specifications on the product they love increases the chances of buying it from your app.

5. Maintain Trust

Having a Mobile Application increases trust among your consumers, they can directly purchase products from your app without leaving your app or schedule an appointment and get a notification on the appointment. This way mobile apps are convenient to customers and it builds trust among your customers. 

6. Use Mobile Application as Marketing Tool

Marketing through Mobile Applications becomes invaluable to you. There are a lot of ways you can market your product via Mobile Phone.

  1. Sending Push Notifications – You can send Push Notifications to your customers only through a mobile application to keep them in your network, and make purchases.
  2. Observe Shopping pattern – Mobile Application lets you compare shopping habits, price, etc with your competitor. Not only will your clients know that they are making the right choice but they will also understand why.
  3. Helps in Market Research – Mobile applications help you to perform Marketing Research. Following client’s search results you will know what your clients need and how your client thinks.
  4. Understand Your Clients – Mobile Application lets you create a special offer based on the client’s behavior previous purchases and predict their needs in real-time.
  5. Expand Quickly – Mobile Application lets you spread news quickly and effectively. Clients help you promote your app by sharing it on social media and referring it to their friends and family.


Now you know that having a smart Mobile Application for your businesses is an important investment that pays off immensely. It’s a very powerful way to promote your products, build a great client base, display a catalog of your products, help your online shopping, make quick and easy consultations, and a key to open many other benefits for both customers and business owners.

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Building Mobile Application with Website.

Is Mobile Apps built from website worth it ??

Did you know big tech companies like Amazon, Pinterest, Twitter, Gmail, App Stores, iBooks, Instagram, Evernote, Uber, etc prefer apps built using the website and native code? These types of apps are generally called hybrid apps.

Hybrid apps are built using the web and native code. These types of apps are common nowadays. Most companies switch their apps to hybrid codes. That’s due to huge advantages over the native app.


The history of Hybrid apps shows only a couple of years ago in the beginning, these applications had been considered to be too slow and of low performance. But since those times, an excellent bunch of software experts from all around the world has dedicated their skills to the development of Hybrid tools. Lately, many of the foremost popular brands and corporations have switched to Hybrid apps.

Advantages of Hybrid Applications

There are a lot of advantages of hybrid apps over native apps. Here are a few listed below.

1. Low Cost


Due to a unified coding base, you need not spend a separate amount on developing multiple versions of the app on different platforms. Instead, a hybrid framework allows developers to write single codes for all platforms. This approach saves a lot of money and time over developing mixed code for different platforms.

2. Native Experience


Though Native apps give a good user experience, hybrid apps provide the same UX that of native app. The apps are built using CSS, Javascript, and HTML. The user experience remains the same while working on fixes and updating across all platforms. Users of the hybrid apps feel native app experience and no difference while they shift from one device platform to another.

3. Meet Audience with Creative Ideas


Ordinary web applications don’t stay in-tuned with the device’s OS and built-in environment. These apps are not as smart as today’s evolved apps and fail to emulate much polished native apps. On the other hand, Hybrid applications are neat and complicated as they cleverly understand device OS with its inherent functionality without much burden. This permits app developers to consider more creative ideas to try to do more with hybrid app development and capture the great attention of the audience.

4. Great Performance


Native Apps have set standards on performance and speed when it comes to Hybrid App there is no question of performance and speed either. If you make a comparison with other mobile app development options, Hybrid apps are much faster than Native apps. Since hybrid apps don’t have to rely much on network and communication, it is expected to run quickly on devices.

5. Attractive User Experience


Good user experience and attractive design drive users to open the app more frequently. With a hybrid app, you can make necessary changes in the user interface without affecting the performance of the app. Due to its uncompromised operations and look on each platform. Hybrid apps are more welcomed than any other app in both App Store and Play Store.

6. Hassle-Free integration with Other Apps


As native apps run only on a particular OS, it is challenging for developers to integrate it with other apps. There is a lack of inter-app interaction. A hybrid app resolves such issues with few lines of code. Integrating with different apps is much easier in a hybrid app.

7. Multi-Platform Support


Hybrid apps have no limit on how much they can be expanded, and they almost support all popular platforms if performance across different platforms depends on the framework used to build the apps. Then hybrid app developers can create great interactive hybrid apps that work across all leading mobile platforms. If the platform is hugely recognized, there will be no problem getting support for new operating systems and their updates.


With a lot of competition in the digital market, we must recognize the power of hybrid apps. They save a lot of time, money, and energy for both the developer and the consumer. Hybrid apps have integrated backend functionality of native apps, making them more user-friendly for development and consumer. The improved user experience makes your customer stay in your app for longer and probably make purchases. Hence companies who wish to choose hybrid app development grow exponentially. 

Are you searching for the advantages and disadvantages of having a mobile app for your …

How a Mobile Application helps you grow your business? Before the Information Age, businesses were …

Building Mobile Application with Website. Read More »

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